Eastern Smiles Medical Complexمجمع بسمات الشرقية الطبي

Privacy Policy

Effective 29 September 2026 · Applies to easternsmiles.sa, our patient messaging on WhatsApp and Telegram, and the messaging application we registered with Meta.

1. Who we are

Eastern Smiles Medical Complex (مجمع بسمات الشرقية الطبي) operates dental clinics in the Eastern Province of Saudi Arabia, with branches in Anak, Al Shatee and Al Noor. We are the data controller for the personal data described here.

Our patient messaging and clinic management software (eCRM) is provided and operated on our behalf by Online House (مؤسسة البيت المتصل التجارية), a Saudi technology provider acting as our data processor under contract. Our connection to the WhatsApp Business Platform runs through a Meta application registered to Eastern Smiles Medical Complex, which is used only to deliver the services described in this policy.

2. What we collect

We do not ask for and do not need your payment card details, passwords or government identifiers through messaging. If you send them, we delete them from the conversation on request.

3. How we use it

4. Legal basis

We process personal data under the Saudi Personal Data Protection Law (PDPL) and its regulations. Service messages about your care and appointments are necessary to provide the healthcare services you requested. Promotional messages are sent only with your consent. Health information is handled under the additional protections the law gives to sensitive data.

5. Messaging channels and third parties

We do not sell personal data and we do not share it with advertisers or data brokers. We share it only with the processors above, with your insurer when you ask us to bill them, and with authorities when the law requires it.

6. How long we keep it

Messages that form part of your care become part of your patient record and are kept for the period Saudi health regulations require for medical records. Other messages, such as general enquiries, are kept for up to 24 months. Technical delivery logs are kept for up to 12 months. When the retention period ends, or when you ask us to delete data we are not required to keep, we delete it.

7. Your rights and choices

8. Data deletion instructions

To request deletion of your personal data, do one of the following:

  • Send the message "Delete my data" or "احذف بياناتي" from your phone number to any of our WhatsApp numbers or to our Telegram account; or
  • Email CEO@easternsmiles.sa or call +966133443370 with your name and the phone number you used.

We confirm receipt within 5 working days and complete the deletion within 30 days. Messages that are part of your medical record are kept for the legally required period; we tell you what was deleted and what must be retained and why. Deleting your data on our side does not delete copies in your own WhatsApp or Telegram app.

9. Security

Messages travel encrypted between your phone, the messaging provider and our systems. Access to conversations is limited to staff who need it for your care, is tied to individual accounts and is logged. Stored credentials for the messaging platforms are encrypted.

10. Children

Our messaging services are intended for adults. Appointments and messages about a child are handled with the child's parent or guardian.

11. Changes to this policy

We update this page when our practices change and show the effective date at the top. Significant changes are announced through the same channels you use to reach us.

12. Contact

Eastern Smiles Medical Complex (مجمع بسمات الشرقية الطبي), Eastern Province, Saudi Arabia.
Privacy requests: CEO@easternsmiles.sa · +966133443370
Technology provider: Online House (مؤسسة البيت المتصل التجارية), Saudi Arabia.